Resources

Growth is hard. We get it. Explore our curated selection of resources – from comprehensive product support to insightful content and research – all designed to support your team.

Getting Smarter About Cost Savings Initiatives

View and download the full report here.

Customer Segmentation's Role in B2B Pricing Value Creation

View and download the full report here.

Apr 29, 2024

Getting Smarter About Cost Savings Initiatives

How customer value should influence the “what and how” of cost reduction – evidence from 27 years of primary data

Apr 19, 2024

Customer Segmentation’s Role in B2B Pricing Value Creation

A practical approach to address today’s inflationary environment based on 27 years of primary data

Mar 10, 2024

Founding Story: A partnership formed over years of collaboration

GrowthOptics was founded in 2023 leveraging decades of experience to develop an actionable AI/ML platform to boost B2B growth and retention.